MEMBERS OF THE LARGEST EUROPEAN EXPERT NETWORK IN PUBLIC COMMUNICATION.

Due to our expertise as senior communicators for European institutions, we were very happy to be invited at EuroPCom, the largest annual meeting point for experts in the field of public communication and jointly organised by the EU institutions in Brussels. 

The 10th EuroPCom – the European Public Communication Conference reunited in Brussels more than 1500 public communication experts.Those who communicate Europe at national, regional and local level as well as in the EU institutions came together to exchange new ideas and discuss methods and tools.

We had the opportunity to participate to extremely interesting and vivid debates about the European elections campaigns, evaluation of communication campaigns, storytelling in political speechwriting or how to sell heavy topics in communication. 

What worked, what did not? The presentation and debates were focusing  opportunity to assess the effects of joint communication efforts and analyse the dynamics around the various campaigns.

When talking about evaluating the communication campaigns, the metrics were the focal point. Effectiveness in communication, what do you benchmark against and methodology were discussed by experienced practitioners that shared their approaches to evaluating the outcomes and impact of communication campaigns and showcase benchmarks, definitions and measures of performance.

Experts on controversy as well as experts from the interface of science and communication gave the participants further insights on how to convey simple messages on complex political or technical issues and how to create a buzz around scientific discoveries

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