The course is designed to train you on how to confidently engage with the media, write press releases that stand out and plan your media campaign. You will learn how to engage with journalists and what are the key media relation skills and techniques to get stories covered in the press.

After this course you will be able to feel confident, empowered and inspired to represent your organisation in the interactions with mass media, and to understand how the media are organised, how journalists think and work. You will know how and when to approach journalists with news, and feel confident engaging with them.

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