Developing a strategy for both internal and external communications is vital in ensuring your key messages are reaching your key audiences, stakeholders and customers. This training will give you a full understanding of the complete process and will provide you all the step-by-step tools to build a comprehensive communication strategy, from core concepts to development methodologies.

You will learn how to analyse and identify the main goals, the main target groups and the main messages. Topics also include how to identify the proper channels and activities, how to measure the results and how to present a communication strategy in a clear framework.

After this course you will be able to maximise benefit from all areas of communication within your organisation, ensuring that they are directed at the right markets and stakeholders.

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