You can’t manage or improve what you can’t measure. But you are not sure how to start quantifying your communications, how to link what the business needs with what the communication function can achieve or what are the most relevant metrics that best fit with your organisation. This training is designed for communication professionals, working both in internal or external communication, from private or public organisations.

After this course you will be able to measure communications, identify the best metrics to track, understand how to measure communication performance, and learn how to implement a data driven communication strategy.

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